What Does a Lead Actually Cost You?
Most converters buying B2B leads have never calculated their cost per won order. The published numbers make that calculation uncomfortable.
5 October 2026
Articles
Articles
Practical writing for people who make, buy and price packaging: costing, compliance, sourcing, skills and where the industry is heading.
India Has 22,000 Packaging Units. Your Buyer Can Find About Six.
The supplier your customer needs almost certainly exists. The problem is that nothing in this industry is organised in a way that lets them find it.
5 October 2026
Who Will Run Your Plant in 2035?
India has about 22,000 packaging units. It has one apex institute to train the people who run them. That arithmetic is about to catch up with us.
5 October 2026
Your Recycled Content Target Doubles in 2027. Who Is Supplying It?
The compliance paperwork is the easy part. The hard part is that somebody has to actually sell you the material — and most converters have not started looking.
5 October 2026
The Tax Rule That Turned Your Unpaid Invoice Into Your Customer's Problem
Most packaging converters in India are owed money right now. Very few know the law changed in their favour — and fewer still have checked whether it has also changed against them.
5 October 2026